From BFF’s in dental school to now business partners, fuelled by creativity and a good dose of humour we set out to design a concept that shatters dental stereotypes. Turning all notions of how dentists should operate on their head, we began to re-think the whole experience from a patients-eye-view.

We may be dentists, but we are people just like you. We appreciate the simple and the special moments in life. We all want to look and feel our best, but not at any cost. We live in a world that moves faster than ever in an era of uncertainty and fear. So why would we want to make life more difficult?

Dentistry offers people the opportunity to make great improvements to their life; physically, aesthetically, and emotionally. But more often than not – it doesn’t feel like it. The industry has been clouded in shame, blame and negativity for too long and it’s time for things to change.

It’s time to shake the stigmas in dentistry once and for all to restore the beauty, confidence, competence, and compassion in dentistry.

And we’re here for that!